A Closer Look

This advertisement is demonstrating the four basic principles of visual media, contrast, repetition, alignment, and proximity. This makes the ad very appealing to the eye. It is an ad for Charlie’s Orange Juice-founded in 1999. The sweet Oranges and key points represented in the picture, help show what Charlie’s can offer. The poster was found on http://popsmservice.ru/?s=fru&pop=cz1mcnVpdGpvdXJuYWx0aGFsaWEuaXZyb3Nlcy5ydSZwPTk1NTQ0NS10cmVuZHktZnJ1aXQtcG9zdGVyLWRlc2lnbi1wcm9kdWN0cy02NS1pZGVhcy1pbm4yLmh0bWwmaT0y The website to Charlie’s is https://charlies.co.nz/

Contrast

To separate the ad’s information and the background of the poster, there is a contrast present. The contrast is a black rectangle. The black color stands out from the orange so that the viewer’s eyes go straight to the words not the oranges in the background.

Repetition

Repetition is important in an advertisement because it creates organization. In this ad for orange juice, the phrases, “honest squeezed” and “orange juice” are in the same letter font. So, although they are in different colors, they still are recognized as the same unit of information.

Alignment

There are different types of alignment. Sometimes wording is flushed to the left or right. In this case the wording is centered. It works really well for this poster because the information is supposed to be “fitting” inside the bottle. This centered alignment offers a central focus.

Proximity

Proximity is putting things into groups. Here, on this advertisement, is three check marks. This indicates that these are a group. They are sharing what is not in the product. Because the check marks are close to the wording, making sure there is no white space, this confirms they are paired together.

Bonus Principle:

Color

Color is what catches the eye of the viewer. In this post there is a strong theme of the color orange. This is making the viewer really want orange juice and they can know that this is an ad about orange juice. The same color is used throughout the informational portion of the ad, putting it all together and creating unity.

Conclusion:

Each individual principle is important in their own way. When they work together they can create a successful advertisement like the Charlie’s Orange Juice poster. Together they all bring unity and organization to the ad to help the viewer understand what is being sold and take in the information quickly.